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Arrow Strikes at the Heart of Mumbai

Mumbai, July 2013: With the powerful integration of visual identity, quality, fashion and style the exclusive ARROW store has been opened at the heart of Mumbai at Linking Road. The 4000 sq ft store, occupying two floors of a modern structure has the interior which has the vibe of a plush gentleman’s den and features a subtle blend of contemporary style and mid-century elements. Contemporary furniture, wall panels and framed photographs heighten the sense of a kind of homely hospitality.

The store concept is divided into 2 broad sections. The Arrow Formals & Arrow Sport section in the basement is designed for the sophisticated and matured customer who has a refined taste and seeks perfection and exclusivity. The Arrow New York section has a collection for both men and women appealing to the young audience, who is fashion conscious, follows international styles, experimentative and is a trendsetter. The store stairs are lit guiding customers to the floor downstairs with Arrow’s heritage ads displayed on the walls romanticizing the brand’s past.
The store front is created with a huge façade which is blazingly lit with the brand symbol ‘A’ prominently displayed on the top panel of the window.

The Formal section has a classic and rich design with wooden paneling. American walnut with Burl wood has been to highlight the premium collection to add a warm atmosphere. The ‘White Shirt Bar’ displaying a range of white shirts which Arrow is known for, is made in high gloss. The Arrow New York section has been done in black and white which is modern and edgy, with minimal props giving it a contemporary feel.
To give the customer a space to relax and browse through the collection, a Lounge area has been created in the basement, maintaining the sophisticated look of the section. Greenery can be seen around the store with potted plants placed at corners. As a step towards being eco-friendly, bamboo hangers have been used to display the garments.
The store is truly a blend of the Arrow’s rich heritage and its modern face.

The doors are now open to explore and redefine yourself in style and elegance at Arrow Store,  Shop No 3, Anand Villa, Next to Arya Samaj, Linking road, Sant cruze, Mumbai. Address- Phone - 022 26611712

About Arrow

Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. Known for its expertise in dressing gentlemen, Arrow has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.

For further information, please contact:
Prajith Menon
ActiMedia Pvt ltd
09886333942

   
 
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