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Events & Projects Kingfisher Calendar Sula Wines Diesel Lancome
 
Kingfisher Calendar  

CLIENT: UB GROUP

THE BRIEF:

Position the Calendar as a marketing recall tool on the lines of the Pirelli Calendar.

OBJECTIVE:

Establish 'Kingfisher Swimsuit Special as an international platform for Indian fashion'; reiterate Kingfisher's position as the number one beer.

STRATEGY:

Have grown the Calendar in its stature and recall thought the years through its model; location; party venue and media hype through pre-event & post event media blitz.

 
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