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Sula Wines
 
 

CLIENT: SULA WINES

THE BRIEF

CEO with an IT background from the US. Wants to make and sell wines in India. No advertising budgets.

OBJECTIVE

Setup a unique monthly networking platform 'Sula eTuesday Club' targetted the wine and wired generation from the IT industry and all associated with it - Venture Capitalists, Media, Advertisers, IT Service Providers, Dotcoms and others - to meet under a single roof.

LEADERSHIP

Tremendously successful. From its second chapter sponsored by Merrill Lynch, Microsoft, BCG, Connect Capital and Sun Microsystems among others.

ACHIEVEMENTS

Financial Times London (Saturday) - front page masthead photograph and article.

BBC India & CNN International: Covered as the most happening IT event held in India.

Covered by leading columnists, trade and mainline dailies.

Recognized today as one of India's leading wines.

Coveted sponsor for art evenings and wine tastings.

Encouraged by the success, has launched several new brands.

 
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