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Lancome  

CLIENT: LANCOME

THE BRIEF:

Through this case-study several of the activities conducted for Lancôme  India  are showcased ; with sample coverage  from each of these activities.

STORE LAUNCH:

Showcasing store launch events in Mumbai Bangalore and Delhi with guests invited by guest coordinators. A tie up was also done with Elle magazine team in Delhi and Mumbai to invite their key readers to experience the new Lancôme store. Lancôme also offered makeovers to all guests invited to the store for the opening

LOTUS COLLECTION WITH ROHIT BAL:

An exclusive story to launch the Lotus collection. A special edition collection launch with Rohit Bal with a special showcase of his own wedding collection designs and his guests. Product launch for the collection.

PROMOTING THE INTERNATIONAL AMBASSADOR

Utilizing transcript/ email interview formats and photo campaigns to create editorial in magazines for the International Brand ambassador Kate Winslet.

SPECIAL ACTIVITIES TARGETING LIFESTYLE MAGAZINES

Make-up tips from international Lancôme make- up artists / New Product previews / Collection Animations /Tie –up with Verve to create looks for society beauties / Share exclusive animations from the brand.

 

 
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